Interviews

Having worked in the apparel industry for a decade, it was very apparent that even if we could make all the clothes in the world from organic or recycled materials and in Fair Trade factories, at the end of the day, the business model, the way brands make money was broken. In order for brands to create financial wealth, they needed to make more products, year over year and this had limits.
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The fashion industry is known for being very opaque, with lots of “blind spots” where big environmental and human risks exist. We now have these great tools to communicate about our suppliers and materials – like images, videos and links to their location – that make it easier than ever for consumers to see where a garment has come from. 
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SAOLA makes eco-friendly shoes for everyday life. We like to call them “sustainable kicks that kick back,” both because of their laid-back style, and also because a portion of sales is donated to wildlife conservation. 
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