Interview with Kristi Reed, Windy Peak Vintage

Windy Peak Vintage

Can you tell us a little bit about your background/history that has led you to this point?

I grew up in Idaho, went to college in Portland, Oregon, moved to Philadelphia and became a professional dog walker and proposed to my now husband. We decided to move to Montana to settle down and now have 2 lovely kids, a home on 4 acres, 20 chickens, a dog and a cat.

Windy Peak Vintage

Can you tell us what living in Montana is like? What do you love about it?

Living in Montana is quiet and peaceful but not easy. Winters are long and harsh but Springs are so beautiful and always worth the wait. I love that my children are free to run outside and be as wild as they will. 

Tell us about Windy Peak Vintage and the inspiration behind it? How does sustainability play a role in your brand/product development? How important has this been to consumers?

My husband and I have been boycotting fast fashion for a long time now. We get kicks of the creativity that comes with thrifting for our closets and home. When we moved to Montana I thought it would be fun to open a little shop and try to sell some of the great things we've collected. It started as a side hustle and slowly grew into my full-time job. Buying vintage is innately more sustainable than buying new goods but I've been trying hard to take my shop a step further with new clothing made with deadstock or recycled material and using only recycled, plastic free shipping materials, etc. I think the people that support my shop appreciate the effort. 

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What are your thoughts on the future role sustainability plays both professionally in business and in our everyday lifestyle choices, in regards to the future health of our planet?

I think there is a growing sense of urgency surrounding climate chance and our environmental impact as humans. People will have to make changes whether they like it or not. I feel good about changes I have made but know that I could always do more.
Windy Peak Vintage

What do you love most about vintage clothing?

I love that vintage clothing have a history and have a story. My favorite finds are old shirts with someone's name hand written on the tag or an old address in a suitcase.
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How important do you think transparency and authenticity in brands is to consumers?

I think its beginning to become more important but still has a long way to go.

What does wilderness mean to you and your family?

We love a good trip to the city but nature is everything to us. We all feel most comfortable and most alive in the wilderness. Its been such a treat to watch out children develop such a love for it all.
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As a Mother, what do you feel about the future of the world's wild places?

I feel concerned and frustrated with I hear of people being careless or greedy but also encouraged and grateful when I hear of people coming together to try to make things better. Our wild places and all that they hold are such delicate spaces that need our love.
Windy Peak Vintage

Imagine you're looking back, what would be the legacy that you would hope for your business to leave behind?

I hope that my shop encourages future shops, businesses and lifestyles to be more sustainable and earth friendly.

Windy Peak Vintage is a lifestyle shop filled with vintage and ethically sourced handmade goods.  Our shop is curated with love just north of Yellowstone in the countryside of Montana.  Here we focus on quality over quantity, living slow and embracing our close connection to nature.
What message do you have for those starting their own business in regards to sustainability and innovation?

Follow your heart. If you are truly passionate about something then you will succeed.

What brands do you admire?

I love Christy Dawn and their use of old materials to create beautiful dresses. I love Jesse Kamm for creating practical and elegant clothing sustainably in California. I admire all brands who use natural dyes and fibers, locally source their goods and labor.

Windy Peak Vintage is a lifestyle shop filled with vintage and ethically sourced handmade goods.  Our shop is curated with love just north of Yellowstone in the countryside of Montana.  Here we focus on quality over quantity, living slow and embracing our close connection to nature.Do you have a philosophy you live by or a favourite quote or poem that resonates with you?

"Before enlightenment, chop wood, carry water. After enlightenment, chop wood, carry water."