The Journal
Luumi wants to Unplastic the World with a simple, useful solution that will go on and on. It is bright and colourful and empowering; it is activism as business, which they think is how business should be.
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As wildlife continues to lose habitat due to human settlement, precious fauna and flora are being displaced with nowhere to go. You can return some of what has been taken by turning your backyard into a natural habitat for local wildlife.
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Back home I had spent early mornings paddling over navy depths and azure shallows, and always coming back with a bag full of discarded plastic. I was aware that plastic was harming our small, paradisiacal bay and only wondered if every coastline community saw similar struggles.
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