The Journal

Luumi wants to Unplastic the World with a simple, useful solution that will go on and on. It is bright and colourful and empowering; it is activism as business, which they think is how business should be.
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Back home I had spent early mornings paddling over navy depths and azure shallows, and always coming back with a bag full of discarded plasticI was aware that plastic was harming our small, paradisiacal bay and only wondered if every coastline community saw similar struggles.  
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